« What does it matter if the path is long, as long as at the end there is a well. »

Tuareg Proverb

Timeline of actvities

1. Initiation to creativity

This first phase of the project aimed to organize a first meeting with the Tuareg craftsmen involved in the program. It was also, through six workshops (colors, patterns, volume, material, discovery and free day), to deliver to 20 artisans, divided into two groups of 10, an introductory training in quality issues finishes and creativity. In addition, the challenge was, in view of the artistic residency, to conduct a detailed analysis of existing products and know-how held by the artisans involved, in order to estimate the productive and commercial potential. This analysis was to allow, on the basis of professional, artistic and relational criteria,
select 12 artisans among the 20 present to participate in the March-April residence.

Training facilitated by Anaïs Depret, with the participation of Véronique Ouedraogo, coordinator

 

 

 

 

 

 

 

 

Training facilitated by Anaïs Depret, assisted by Louise Taschet

Animation focus on volumes

Louise Taschet helps a craftsman un artisan

Animation focus on colors

Animation focus on colors

Sampling done and presented by Bintou Mohamed

Sampling done and presented by Waneibi Elmehdi

Sampling done and presented by Ousmane Agafane

2. Artistic and solidary cocreation

« In a market saturated with offers where each product is more beautiful and more functional than its neighbor, function and aesthetics are still important but are no longer enough to justify the manufacture of new artifacts. The aesthetic sense and the object, in direct connection with the traceability of its origin and the values of its production system, are now primordial components. It is in this spirit that the six young designers in residence for seven weeks in Burkina Faso, in collaboration with seventeen Tuareg artisans of Malian origin, designed the first collection of Design for Peace products.« 

Pascal Gautrand, Fonder of MADE IN TOWN

3. Restitutions

The prototypes of the collection resulting from this collaboration between designers and craftsmen were then the subject of restitutions in the form of cultural exhibitions in Ouagadougou (French Institute) and Paris (Made in Town Gallery, Paris 3rd).
In addition to the exhibitions we organized, we were invited to present the project and the products of the collection during many events in 2016: The Days of Designers’ Days Festival, held from 30 May to June 5 in Paris, World Refugee Day on June 20 at the Paris City Hall, EthiPop creators’ market on July 2 and 3 at La Recyclerie (Paris 14th), Forum Convergences at the Palais Brongniart on September 5th and 6th in Paris, Fête de l’Humanité from September 9 to 11 at the Parc Georges-Valbon in La Coureneuve, photo exhibition at the Mundo-M space from October 20th to November 27th in Montreuil.

In the end, several hundred visitors to Ouagadougou and Paris showed their enthusiasm for the quality and originality of the objects presented.

Invitation to the cocktail party of the Residency at the French Institute of Ouagadougou, April 16, 2016

 

 

 

 

 

 

 

 

 

 

 

 

 

Cocktail Party at the K'fete Residence of the French Institute in Ouagadougou, April 16, 2016

 

 

 

 

 

 

% 22Transhumance% 22 exhibition at the French Institute of Ouagadougou, from June 4th to July 23rd 2016

 

 

 

 

 

 

Opening of the% 22Transhumance% 22 Exhibition at the French Institute of Ouagadougou, June 4th, 2016

 

 

 

 

 

 

 

Conference at the Sorbonne on the issues of integration of refugees, at the amphitheater Bachelard May 17, 2016

 

 

 

 

 

% 22Transhumance% 22 exhibition at Made In Town Gallery, Paris 3rd, from May 20th to July 23rd 2016 - Opening on May 20th

 

 

 

 

 

 

 

 

World Refugee Day, June 20, 2016 at the Paris City Hall

 

 

 

 

 

 

 

 

 

 

 

 

 

Ethipop Summer Market, July 3, 2016 at La Recyclerie, Paris 14th

 

 

 

 

 

 

 

 

Roundtable on the project, led by Laura Brown founder of Ethipop, July 3, 2016 at La Recyclerie, Paris 14th

 

 

 

 

 

 

 

Transhumance exposée au Show Room des Grands Voisins, Paris 14ème

 

 

 

 

 

 

 

 

Exhibition of photos from October 20 to November 27, 2016, at Galerie Mundo-M

 

 

 

 

 

 

 

 

 

 

 

 

On the occasion of the exhibition% 22Parure% 22 on the theme of ethical fashion, an adornment of the Transhumance collection was exhibited at the Lassey Hotel on February 1st, 2017

 

 

 

 

 

 

 

 

 

 

Crowdfunding campaign from May 26 to July 14, 2016

 

 

 

 

 

 

 

 

 

 

 

Presentation of the project stages on Kisskiss Bankbank

 

 

 

 

 

 

 

 

 

Message of support and encouragement from a contributor

 

 

 

 

 

Message of support and encouragement from a contributor

 

 

 

 

 

Our message of thanks to our contributors

 

 

 

 

 

4. Campagne de crowdfunding & Productions tests

Une campagne de financement participatif à destination du grand public, sur la plateforme Kisskissbankbank, sur une période de 50 jours du 26 mai au 14 juillet 2016, nous a permis de lancer de premières production-tests via des pré-commandes.

Cette campagne a atteint la somme de 16 420€, grâce à la participation de 189 contributeurs. Ce qui a engendré la production de 67 contreparties correspondant à la production de nos accessoires Design for Peace.

Nous avons organisé une soirée de restitution des contreparties à la Galerie Made in Town, en présence des contributeurs parisiens.

5. Training of master craftsmen

In order to permanently anchor the contributions of the creative residency in the camps and increase the production capacity of the project, a pedagogical device based on an introduction to marketing and a module for master craftsmen was set up. and animated by Jessica Oublié, then instructor at the Institut Français in Paris.

A triple objective was expected:

1) That the participants are able at the end of the training to transmit the knowledge acquired during the residency to allow the reproduction of the prototypes;

2) That they can share in clear terms skills intrinsic to the job and acquired by them in a non-formal way;

3) That participants organize and supervise the training of apprentices for whom they will be responsible for monitoring.

 

Presentation of instructions illustrated from symbols

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Introduction and presentation of the training by Jessica Oublié, trainer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Découverte des objectifs du programme, par les artisans stagiaires

 

 

 

 

 

 

Put into practice in the context of pairs of craftsmen

 

 

 

 

 

Put into practice in the context of pairs of craftsmen

 

 

 

 

 

 

Jury presentation: evaluation day before a jury of experts

 

 

 

 

Trial in front of a jury member

 

 

 

 

 

Trial in front of a jury member

 

 

 

 

 

 

Graduation

 

 

 

 

 

Graduation

 

 

 

 

Invitation to Maison et Objet exhibition in Paris-Villepinte from 8 to 12 September 2017

 

 

 

 

Maison & Objet Exhibition

 

 

 

 

 

Design for Peace stand

 

 

 

 

Etrane, Zakat, Taylalt cushions displayed on the Design for Peace stand

 

 

MADE51 at the Ambiente exhibition, in Frankfurt on 9-13 February 2018

 

 

The Design for Peace Fashion & Home accessories displayed on the MADE 51 stand

 

 

7. Mise en place d’un premier réseau de distributeurs

En participant aux deux salons Maison & Objet en janvier puis en septembre 2017, nous avons pu accroître notre visibilité en rencontrant une centaine de distributeurs nationaux et internationaux. Les produits Tiss & Tik et Design for Peace sont désormais distribués en France, en Suisse, en Espagne, en Allemagne, en Autriche, au Danemark, aux Etats-Unis et au Japon.

Les produits Design for Peace ont été intégré au programme MADE51 qui a pour vocation de soutenir les personnes dépacées de force, en valorisant leurs talents et savoir-faire artisanaux. Les accessoires Mode & Maison ont pu être aperçu sur le stand MADE51 à l’occasion du salon Ambiente à Francfort du 9 au 13 février 2018.

8. Quality

Improve the manufacturing process by creating connection tools (distribution of the order, transfer of products, quality control, final delivery, payment …)